Soft Rock 97.3
Litchfield County's Soft Rock — Live, Local & Community Driven
The Station
- Call letters:
- WZBG
- Dial:
- 97.3 FM
- Format:
- Soft Rock
- Audience:
- Adults 25-64
- Coverage:
- Litchfield County, Farmington Valley & Greater Waterbury
- Visit station site:
- wzbg.com
Our Listeners
Soft Rock 97.3 WZBG listeners have the highest average household incomes compared to other commercial radio formats. The average 97.3 WZBG listener has a household income of nearly 25% higher than that of other formats. 97.3 WZBG listeners are 48% more likely than the general market to earn an income above $100,000. 60% of 97.3 WZBG listeners are female, 40% male, and are 39% more likely to be college graduates.
The Music
Adele, Billy Joel, Bruno Mars, The Eagles, Fleetwood Mac, Mariah Carey, Phil Collins, Carrie Underwood, Taylor Swift, Pink, Elton John, Whitney Houston and more.
Coverage Map
Litchfield County, Farmington Valley & Greater Waterbury
